Our journey has also reached the printed page: Hedonista is featured in the new issue of Men's Health Italia , the leading magazine for men's well-being, on the occasion of the 25th anniversary of the Italian edition.

This dedicated article recounts the birth of our brand and the philosophy that guides us: offering skincare designed for men, authentic and rooted in our origins. A project born in Southern Italy, from the passion of three engineers who transformed local tradition into a strategic asset, combining Mediterranean ingredients and cosmetic innovation .

The strength of tradition that looks to the future

As Men's Health emphasizes, Hedonista wasn't born as an adaptation of women's formulas, but as a men's line designed specifically for them. This vision translates into effective products, with modern textures and natural active ingredients, capable of meeting the real needs of contemporary men's skin.

A special mention for us

Being featured on the pages of an iconic magazine like Men's Health Italia is not just an accolade, but a milestone that spurs us on to pursue our mission: creating authentic, sincere, and uncompromising skincare.