Men's skincare is undergoing a period of significant evolution, and more and more international magazines are dedicating space to it. In this context, Vanity Fair Italia has included our Hedonista Exfoliating Scrub in its selection of the best men's products for 2025. 👉 Read the full article

Why this recognition matters

The article highlights how men's skincare is no longer limited to aftershave or shaving, but is becoming a full-fledged wellness routine. Products like serums, moisturizers, and scrubs are becoming part of everyday life, with a growing focus on texture, effectiveness, and natural ingredients.

The Hedonista Exfoliating Scrub

Within this framework, our scrub was chosen for its ability to:

• Exfoliate deeply but delicately , thanks to the almond shell microgranules
• Renew your skin, making it brighter and fresher
• Simplify your men's routine with a gesture to be repeated 1–2 times a week to maintain an even and vital complexion.

A step forward towards a new men's skincare regimen

Being featured in a publication like Vanity Fair confirms for us that we're on the right path: advancing a vision of modern, conscious, and stereotype-free male beauty. With Hedonista, we want to offer not just products, but daily rituals capable of improving skin's well-being naturally and effectively.