Olive oil. This word probably immediately brought to mind the Mediterranean diet, in which olive oil plays a fundamental role. This precious ingredient is not only indispensable in the kitchen, but is also a true beauty elixir for our skin. Did you know that the Phoenicians called it "liquid gold?" Rich in vitamins and antioxidants, today it is also used in many beauty products, including moisturizers, shampoos, conditioners, face masks, and much more, providing skin with more hydration and hair with greater shine.

Hedonista has formulated a product that contains this extraordinary ingredient. In addition to other natural ingredients, the new Hedonista moisturizer is rich in organic olive oil from Puglia and is tolerated by even the most sensitive skin. Rich in vitamin E, monounsaturated fats, and antioxidants, olive oil helps protect the skin and combat the stresses it is subjected to daily: smog, atmospheric agents, physical fatigue, etc. Among all its incredible benefits, we have chosen three that we consider extremely important for your daily skincare routine:

1) Helps hydrate
Hydrated skin is healthy skin. One of the main benefits of olive oil for facial skin is its hydrating and nourishing properties. Thanks to its monounsaturated fatty acids, which reduce dryness, flaking, and blemishes, olive oil keeps skin hydrated longer than other oils. Because of its extreme hydrating properties, olive oil also helps repair damaged skin tissue, superficially restoring the skin to its original state and thus improving its overall health.

2) Reduces inflammation
In addition to keeping skin hydrated, olive oil has extraordinary anti-inflammatory properties that reduce redness and inflammation, making this ingredient a powerful natural remedy. Furthermore, olive oil also has important antibacterial properties that fight acne, a common problem for those with oily skin. A true natural antibacterial, it helps cleanse impurities that clog pores and even reduce the formation of acne scars!

3) Prevents aging
Thanks to its high levels of polyphenols (or antioxidants) and vitamins A and E, olive oil helps prevent aging and the appearance of premature wrinkles, particularly those around the eyes, while softening the skin. These antioxidants help counteract free radical damage and can also reduce scars and stretch marks by helping skin cells regenerate. During the summer, olive oil is an excellent ally against the harmful effects of the sun, protecting the skin from UV rays. When used regularly, it can help stimulate collagen production and strengthen the skin, giving it elasticity and a natural shine.

The benefits of olive oil are far more than you might imagine. Used for centuries for skin and hair care, it's easy to see why it's become such a popular beauty ingredient. And that's not all: increased olive oil intake is also associated with a lower risk of diabetes, cancer, and heart disease. In short...olive oil is an ingredient that allows you to be healthy inside and out! Try Hedonista's new moisturizer: organic olive oil from Puglia and its high-quality ingredients will give your skin a boost of hydration and nourishment!